So its been just over a year since Periscope launched back in March 2015 as a rival to Meerkat  – quickly gaining market share and leading the way with live video streaming. At the end of 2015, Periscope reported that 10 million users had signed up to the app producing 350,000 hours of content each day.
Although some skeptics have claimed that this is just another narcissistic app – it has been fantastic at enabling users to become citizen journalists providing breaking news coverage and live feeds of events they’re attending. But can brands benefit at all?
Other brands have indeed recognised the branding opportunities that come with live streaming so here are 10 ways your brand can reap the benefits and a few examples to get you inspired.

1.  Product Demonstrations

Live product demos are a great way to get an audience excited as well as make them feel exclusive. Users also have the ability to save videos and watch them later including the option to view them multiple times. This could come in useful either when they want to show a friend or  when they require several views to make a decision on whether or not they buy the product in question.

In June, to celebrate the release of its Creative Cloud,  Adobe launched a 24-hour demonstration on Periscope to give fans a chance to chat with Adobe team members around the globe.

On the hour, every hour, for 24 hours, 24 different members of the team began a new broadcast. Here’s how they announced it in their own words:

“For 24 hours you can chat with 24 different members of our team (evangelists, product managers): We’ll discuss new features, explain the mobile-to-desktop workflow and CreativeSync technology, and give you the opportunity to meet and engage with the teams behind our applications and services—Adobe Photoshop CC, Adobe Illustrator CC, Adobe InDesign CC, Adobe Muse CC, Typekit, Adobe Stock—our mobile applications, and more.

We’ll travel around the globe. Beginning in Europe on June 17 at 11:00am CEST (5:00am ET), we’ll follow the sun to broadcast from the US, and complete our journey in Japan on June 18.”

What a fabulous way to introduce a new product and ensure that somebody can see a demonstration at any point of the day. Although applying this sort of method to a SME might not have the same global reach, it is quite possible to organise a series of Periscopes that take place over a set amount of time, thereby giving your customers the opportunity to make themselves available to tune into one session.

2.  Share Breaking News

Keeping customers or clients updated about recent developments is very important. And video apps like Periscope aallow you to notify customers about changes, announce upcoming products and news and address any timely questions they may have about these events – all from a quick live video captured on your phone.

Last March, Adidas actually live streamed Real Madrid’s James Rodríguez signing a contract extension with the brand so users felt privileged that they knew before the media did.


3.  Showing Behind-the-Scenes of Tradeshows and Event

Although once feared that the internet would make  traditional trade shows obsolete, it has in fact changed the way that they’re run. Businesses can now use online media to share the developments at trade shows with viewers all over the world.

Periscope gives customers from around the world the opportunity to have an up-close and personal view of major trade shows particularly if they didn’t have budget to attend themselves.

Car brands Ford and Porshe have used Trade Show Periscope streaming to allow users from around the world to have a front row seat when unveiling a new model.


4.  Share Promotions and Deals

Live streaming provides an easy way to tell your followers about any promotions or deals that you’re offering, generating visibility for your brand and possibly attracting new followers. Even better – these offers are easy to track by giving users an exclusive code.

5. Interactive Customer Support

Without a doubt, live video chat is transforming the way companies provide customer service. EasyJet was an early adopter of Periscope. It uses the app primarily as a platform to keep customers updated on flight delays. Most recently it used this service to inform passengers who were stranded in Egypt after the bombing of a flight about the latest developments.

Through this medium EasyJet is able to deliver bad news to people in a candid and visible way, as if it was delivering it to each user in person. This sends out a far more powerful message than a tweet or traditional press release.

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 6.  Crisis Management

Live streaming can resolve  PR problems after a major catastrophe. Responding to press questions via Periscope shows that you’re willing to be transparent and that you have a genuine desire to resolve any concerns.

I can’t actually find a real example on when this has been used but keen to know of any if you have any ideas?

Periscope is undoubtedly a powerful tool to engage with customers and start conversations however it is not used half as much as it should be in the branded world. What are the reasons for this? Some brands find that trolling is too easy and distracts users from the message. Periscope is rolling out features enabling posters to control who comments but it is still a little way off before being perfect.

Has your business adopted a Periscope strategy yet?