Push For Pizza – Smokeable pipe
An interesting one for the stoners out there. US Mobile app Push For Pizza have recently collaborated with the Nikolas Gregory design studio to create a pizza box where one section peels away and folds into a smokeable pipe.
“It is common to crave food when one gets high. It is also typical practice to order a quick pizza to satisfy this craving. We are aware of these trends and decided to combine these two interests in a actual product,” says Push For Pizza co-founder Cyrus Summerlin.
“The pizza is in hand before the munchies set in, leading to a more relaxed and enjoyable experience without the interminable delay of its delivery or the pain of gnawing hunger,” he adds. “And the pipe comes at no additional cost. Its materials are 100 percent recyclable.”
They have only created a prototype so far and will look at doing a production tun depending on how well it is received. You’ve got to hand it to them that they know their target market!
Aston Martin – £1m Flying Car
Aston Martin teamed up with property developer Mount Anvil to airlift a £1 Million 2016 V8 Vantage GTE Challenger, over 300 feet into the sky by crane onto the 31st floor of the Dollar Bay Canary Wharf skyscraper.
The stunt launched a new partnership between Aston Martin and Mount Anvil, with the luxury players stating the companies will engage in ‘knowledge-sharing exercises’ throughout the racing season starting with the 2016 FIA World Endurance Championship.
Air BnB – Gold Themed Bedroom
Airbnb has created the first ever gold themed bedroom, complete with wall of glass overlooking the gymnast arena ahead of the Rio Olympics.
The room has been constructed specially for the games and comes complete with range of functional gymastics apparatus including lamp rings, a safety net hammock and rubberised floors.
Airbnb ran a competition over the weekend where consumers could win a stay in the lavish listing on the 20th April (flights included). All they had to do was contact the host and tell them why they would love to stay there.
Prize recipients will also have the opportunity to attend the final international rhythmic gymnastics qualifier event and medal ceremony, as well as enjoy a bit of pampering and meet some Olympic international athletes.
Leonardo Tristão, country manager, Brazil at Airbnb said:“Having the opportunity to live like an Olympic athlete in Rio, train alongside them and witness first-hand the thrill of competing for a gold medal on a global stage is just one example of the incredible experiences you find on Airbnb.”
Bad week for Uncle Bens
The company behind Dolmio and Uncle Ben’s sauces announced last week that some products should only be consumed once a week due to high salt, sugar or fat content.
Mars Food said it would start distinguishing between “everyday” and “occasional” items on packs.
The company said some foods were higher in salt, sugar or fat to maintain the “authentic” taste of products.
Although The National Obesity Forum described the move as “hugely unusual” but “very imaginative” – I can’t help but think this is quite a poor attempt at social responsibility. The consumers who typically buy processed foods are typically not the type to read labels and considering you would never dream of adding this much sugar/salt when going homemade – it makes me question why so much is added.
At a time when soft drinks are being penalised for sugar content, perhaps the industry bodies should be looking more at the brands who hide it within supposedly “healthy” everyday foods.