Brands are more desperate than ever to get down with the millennials in order to plug their products. Unfortunately, whilst some get it very right – i.e. TOMS, Netflix and Uber. There are many getting it wrong by starting ill-conceived Snapchat accounts and dropping terms like “Bae” in their website copy. Marketers are obsessed with millennial mania but lets be honest, their feeble attempts to connect with them are far from being “on fleek.”

So feast your eyes on these monstroceties and prepare to cringe….

1. Cadbury nailing an acronym… 

NfTKRDw

2. Dominoes saying Bae…

Untitled

3. Paypal referencing old songs….

Paypal bringing it back to '03

4. Fanta believing that young people will take a selfie with literally anything….

5. Rita Ora not quite understanding the scale of her fan base…

The Rita Ora new song debacle.

6. The Hillary Clinton campaign constantly trying to be down with the kids…

7. Pizza Hut launching a clothing range and then naming it SWAG…

8. BBC iPlayer trying to proposition us…

9. HSBC #Hastagging #Everything #For #No #Real #Reason…

10. BBC throwing in some random modern slang…

11. Northampton police getting down to their level…

12. British Red Cross releases this awful ad… (seriously who is it aimed at??)

13. Nescafe simply trying too hard…

Phew now the cringing is over…. you can cringe some more at the amazing twitter account, BrandsSayingBae. Another outlet where we can make fun of creative dad types trying to engage with young people.
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