It’s you vs three other agencies and unfortunately the brand has decided to go with someone else. In the past, we would just sigh and move onto the next pitch however, what a waste of time, passion and creativity to just go in the bin.
Dublin agency The Public House, believes that all orphaned pitches can still hold value and with this has decided to put unsuccessful pitches up for auction on eBay, with proceeds going to the homeless charity You’re Not Alone. The ideas currently up for sale are from three failed pitches—for a crisp company, tire servicing company and insurance company. You can view all three auctions, and bid of them here: The Public House Failed Pitch Emporium.
“Droga5 aside, losing pitches is an inevitable part of the business,” says Creative Director Jarrod Banadyga. “But at The Public House we don’t like to take no for an answer. We’ve decided to brush off some of our rejected pitch work and sell it to highest bidder. … Any bids will be like finding money in the couch cushions anyway.”
The agency adds: “As they say, one man’s trash is another’s fully formed, multi-platform, through-the-line, potentially award-winning campaign.”
I think this is a fantastic idea that could work across all agencies within the marcoms sector. Not only does it help raise money for good causes and allow access to creative ideas for a smaller budget but also means that hard work and creativity isn’t going to waste.