Settled.co.uk – Game of Homes

Settled.co.uk, the site that allows homeowners to sell their houses online without the use of an estate agent, has created an infographic based on the hit TV show, Game of Thrones.

‘Game of Homes’ cleverly lists the estimated value each key property in the award winning serial would cost, alongside what the British alternative would be. For example Castle Black has been valued at £9 million and it’s closest British comparison is listed as Hadrians wall.

A must read for GOT fans!

GOT fans also had a nice surprise at Waterloo and Liverpool St stations last week with an orchestra playing the lengthy theme music on behalf of Sky Atlantic.

Game of Thrones Infographic

Tropicana – Interactive Billboard

Tropicana launched a digital billboard at Westfield London, in a bid to remind Brits about the nutritional benefits of orange juice.

The activity saw the brand’s Little Glass character, voiced by comedian David Mitchell, talk consumers through the ingredients found in a glass of Tropicana orange juice.

The billboard also featured a juice dispenser, offering passers-by the chance to serve themselves a 150ml glass of Tropicana orange juice between 8am and 12pm across the three days (28th – 30th April).

Jeremy Gibson, marketing director at Tropicana said: “People have been bombarded with claims that juice is unhealthy and it is simply not true. A small glass of juice serves as a convenient and easy way for people to get important vitamins, minerals and one of your five a day, important when less than a third of adults in the UK are consuming their recommended five daily servings of fruit and vegetables.”

Laterooms – Lads in trouble

LateRooms.com came up with an imaginative way of reaching out to the lad market recently. The hotel comparison site took over London on Tuesday 26th April, as they staged various traditional stag night and hen do scenarios over the city to encourage those naughty night outs.

The stunt which has been dubbed ‘Stagvertising’ is intended to encourage LateRooms.com as a go to choice for stags and hens.

The brand also shared research around stag and hen dos, including information about the average amount spent on such occasions (I have three hen dos this month alone!), as well as the most popular cities people travel to for the celebrations.

Georgina Crosswell, head of marketing for LateRooms.com, said

“We all get excited when we know a great night is on the cards, and some of us take that excitement to a whole new level. This campaign is a celebration of those super-fans who are passionate and proud about their interests and hobbies, going the extra mile to create a truly memorable experience.”

Carlsberg – Rewarding Commuters with Football

Chris Kamara, the Sky Sports pundit, dressed in disguise and rewarded unsuspecting Tube travellers in London with football match tickets in a new Carlsberg campaign ahead of Euro 2016.

When members of the public offered their seat to him, he revealed that he was in disguise and rewarded their kindness with tickets to a match at the European Football Championships, which kicks off in France in June.

The tagline is “If Carlsberg did substitutions”, a play on substitutions which take place in a football match.

The film launched on Monday and will be followed by outdoor and further social media activations between now and mid-June.

Paul Morris, the brand and sponsorship activation manager at Carlsberg, said: “As the official beer of Uefa Euro 2016 and the England team, we’re delighted to work with Kammy and launch our campaign by rewarding members of the public willing to show their generosity.”

Amnesty International  – Gay Turtle

Amnesty International has found an interesting way to highlight homophobia in Turkey — film what happens when you offer people a pet gay turtle. The online film, which is set in a pet shop in Turkey, shows what happens when the pet shop employee tells shoppers that the turtle they are interested in purchasing is gay.

The customers’ reactions are uncomfortably absurd — e.g. “No, just give me a normal, non-gay, standard turtle” — and seek to highlight the worrying levels of homophobia and transphobia in Turkey.

Toronto Silent Film Festival – Escape the Room

This year, the Toronto Silent Film Festival was dedicated to long-forgotten movies that were restored and brought back to life. To celebrate and promote this, they turned their Instagram feed into a real interactive game of “Escape Room.”

The campaign saw a series of specially-created videos, to produce an interactive Escape Room. Viewers were invited to gather clues in a panoramic black and white photo made out of Instagram videos.

Each video was shot in a “first-person” view, where the users could gather clues then move on to another section. Step by step, section after section, the users can gather enough information to find the seven movie titles hidden in the game, and the 7 letters required to discover the code that will let them escape the room.

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