Airbnb – Finding Dory bedroom experience

Airbnb teamed up with Disney Pixar’s long awaited sequel to the Finding Nemo movie – Finding Dory – to offer fans the chance to sleep in a floating home above the Great Barrier Reef.

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The winner and their guest will enjoy a delicious meal, cooked by well-known Australian chef Neil Perry. They will also have the chance to explore the Reef up close.

Airbnb Australian country manager Sam McDonagh said: “The opportunity to live at one of the most spectacular places on earth, even if just for a night, is not just about experiencing the unrivalled beauty of the location, it’s about understanding how humans can better help and support this special environment.

“Airbnb will plant mangroves, salt marsh and wetland plants for every guest visiting the region for the rest of the year. These trees will reduce carbon and improve water quality going out to the seas and reef,” McDonagh said.

If you’re keen for the chance to win a stay on this unique float – visit Airbnb’s listings page and state why you’d like to be chosen.

Santander Cycles – ‘Spin Up’

Santander Cycles launched its Spin Up fitness experience at London venues The Shard, Tower Bridge and Kensington Roof Gardens.

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The cycling event was held at The Shard on Tuesday and was reported to be the highest spinning class in Europe.

The activity celebrates Santander’s partnership with London’s cycle hire scheme of which it signed a seven year deal.

During July and August there will be a number of spinning classes held at the three venues. If you fancy joining in, you can register here.

Campo Viejo – Lake of Colour

Spanish wine provider Campo Viejo opened the Lake of Colour, a purpose-built floating bar, on Mount Pond in London’s Clapham Common yesterday.

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The experience, which will run from 9 to 12 June, will allow visitors to experience all things Rioja including sights, sounds and tastes including tapas and live music.

The Lake of Colour is part of Campo Viejo’s Summer of Colour campaign, which is about bringing people together to create colourful moments and experiences.

SodaStream – “Let’s Play”

SodaStream launched experiential campaign, ‘Let’s Play’, which sees the UK’s first EVER drinkable art installation in Regent’s Place, London.

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Running from Tuesday to Wednesday this week, the installation encouraged the public to enjoy fresh sparkling water on tap.

The activation is in support for the brand’s £2m TV ad campaign and brings to life its purpose of making water more exciting.

The sculpture was created by artist Emmet Kierans and uses an extensive range of colours to highlight SodaStream’s extensive range of flavours.

Ibis Hotel – Sweetbed on the Beach

Ibis Hotel in Brighton is capitalising on Uefa Euro 2016 by offering fans who couldn’t get over to France, the chance to watch the matches on a luxury bed on Brighton beach.

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The VIP bed experience forms part of Brighton’s Big Screen event

From 10 June to 10 July, Ibis has created a VIP area at Brighton’s Big Screen where guests can lie back on the SweetBed and enjoy watching the footy.

Brighton’s Big Screen kicks off with the Euros opening ceremony on Friday 10 June at 6pm.

Tickets for the Ibis SweetBed experience are priced at £40.

Wilkinson Sword – Fencing at Waterloo

On Thursday, to celebrate Wilkinson Sword being named the official partner of the British Fencing Team, Waterloo station was taken over by some of the key players from Team GB challenging brave passers-by to try their hand at fencing.

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Lucy Oxley, Wilkinson Sword Marketing Manager for North West Europe said,“Our strong British heritage, which dates back to 1772 and our historical sword making expertise, makes British Fencing the perfect partner for us. We hope our support in getting the nation to back the team will give an added boost to what is an exciting time ahead.”

Glenfiddich – VR distillery tour

Glenfiddich – Scotch Whisky producer launched a VR tour with a difference this week – “Journey into the Mind of the Malt Master” immerses viewers into the heart and soul of the Glenfiddich distillery.

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The experience highlights the craft of the single malt whisky production as well as taking users into the distillery itself.

Glenfiddich are planning to use the VR film in a series of experiential tasting events to be run in leading bars and travel retail environments across the world throughout this year.

The first event launched on Monday at the Charles de Gaulle travel retail event in Paris.

The film will also be featured online and across the brand’s social channels.

Electrolux – #myhappyplate

“An empty plate is a happy plate.”

That was the main message driven home during the launch of the My Happy Plate social media initiative by Electrolux Home Appliances Sdn Bhd on Thursday.

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The campaign aims to both discourage food wastage, following the revelation that Malaysians waste 15,000 tonnes of food per day, as well as feeding the needy.

Electrolux Home Appliances Sdn Bhd marketing director for Malaysia and Singapore Wendy Ho said that as part of the campaign, the brand would be donating food packages to underprivileged families in return for pledges not to waste food on social media.

Malaysians are to like the campaign’s post on Electrolux’s Facebook page and share a photo of an empty plate from a recent meal together with the hashtag #myhappyplate.

“Each like is equal to one pledge. For every three pledges we receive, we will donate a happy food bundle to an underprivileged family,” says Ho

TOK&STOK – Real life Pinterest

Retailer Tok&Stok is testing real-life pins in many of its premises, and the results have been very encouraging. Customers can peruse around the aisles of the stores, and press the big Pin It buttons that are placed on the products.

In order for the items to be transferred to users’ Pinterest accounts, all they have to do is to download Tok&Stok’s bespoke Pinlist app, which makes the connection between the real-life Pin It buttons and users’ respective Pinterest accounts.

Could this enable retailers to bridge the gap between social and experience closer together?

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