With the runaway train success of Pokemon Go, augmented reality has been put under the microscope in marketing terms as its possible potential is noted. However, there have in fact already been many campaigns in the past. Here are some great examples of brands using augmented reality to engage with customers.
Pepsi launched a fun AR campaign leveraging stunt-like experiences such as a prowling tiger, a meteor crashing, an alien tentacle grabbing people on the street. A bus stop window served as a scarily realistic screen to bring these scenarios to life.
Branded by Pepsi Max as the “Unbelievable Bus Shelter,” the video was shared on YouTube and received millions of views! The initiative was part of Pepsi Max’s Unbelievable #LiveForNow campaign, where the company aimed to bring its fans the unbelievable through various feats and experiences.
AMC leveraged AR by engaging moviegoers to interact with promotional movie posters using their phones. The posters include an AR symbol to indicate that the content is scannable – just point your device at the poster and a trailer for that movie will play. After the preview, there is an option to buy tickets to the movie.
Forever 21 unveiled a billboard in Times Square featuring a model walking in front of an image of the crowd below. The model leans over, and appears to pull someone out of the crowd. Sometimes she tosses them. Sometimes she kisses them and sometimes, she drops them in her bag and happily trots off. At one point, the model takes a Polaroid of the crowd, shakes it out, and brandishes it in front of her—showing off a zoomed-in image of the people below.