Müllerlight

Yoghurt brand Müllerlight set a new record for the largest exercise ball class on Monday with help from the Team GB Olympic team and members of the public.

Taekwondo Olympic medalist Sarah Stevenson MBE and sports legend Kriss Akabusi MBE (Awooga!) led the event in Queen Elizabeth Olympic Park, London.

More than 391 participants joined in the 30 minute class to break a world record and celebrate the launch of Müllerlight Goodies’ new flavour, coconut yogurt with chocolate covered flakes, as well as Müller’s partnership with Team GB for Rio 2016.

Müller is an official partner of Team GB for the Rio 2016 Olympic Games, and will be encouraging support on social media using #InTeamGBsCorner.

Evian

It seems that the weather has cooled down now after the blistering heatwave we experienced earlier this week. Bearing that in mind, the Evian team got themselves down to popular transport hubs to hand commuters a bottle of water to help keep them cool.

The water brand has pledged to give out 250,000 bottles in total to help with their plight.

The giveaway supports TFL’s ongoing efforts to ‘cool the network’. To date, a number of measures have been introduced including; air conditioned trains on the Metropolitan, Circle, Hammersmith and City and District lines, upgraded station ventilation and portable fans installed in ticket areas.

Ben & Jerry’s

Ben & Jerry's on the road with iconic VW camper van

Ice cream brand Ben & Jerry’s is embarking on a London road tour to support the launch of its ‘Wich Family’ product range.

The activity will feature a Ben & Jerry’s iconic VW camper van visiting a number of London areas throughout the summer, until 28 August.
 

On Saturday, the van will be offering fans at Westfield Stratford the chance try some freebies as well as create their own ice cream sand‘wich, made from a choice of four classic Ben & Jerry’s flavours and using cookies from  Luminary Bakery in East London.

Greenpeace 

Environmentalist group Greenpeace hijacked Boris Johnson’s famous ‘Vote Leave’ battle bus for a stunt outside Parliament on Monday.

The bogus claim that cost us Europe – £350m would be freed up to spend on the NHS by leaving the EU was covered up by thousands of stickers containing questions from the public to our new government.

Members of the public could add their questions in person, or submit them online via the Greenpeace website or through social channels using the hashtag #comeclean.

Persil

A giant mud volcano was unveiled in London on Saturday (16 July) to launch Persil’s Wild Explorers app.

The volcano held over three tonnes of mud and featured a crater that erupted with ‘molten-lava’ at regular intervals.

The Wild Explorers App was launched in partnership with the Wild Network and provides more than 100 activities for families to do outside in the summer – including making your own mud volcano.

Research revealed that 39% of Brits completely avoid family outdoor time in the summer holidays due to lack of inspiration.

The new app aims to combat this by providing a range of activities that can be done in less than ten minutes and don’t cost the earth.

The campaign is part of the famous ‘Dirt Is Good’ campaign – an ongoing commitment from Persil to encourage more children to get outside and enjoy outdoor play.

Bidvine

Capture

In order to jump on the latest PokemonGo craze, Bidvine launched a new service that will enable struggling Pokemon Go players to hire other Trainers to play for them.

The Pokémon Trainer Club, uses Bidvine to connect new and struggling players with Trainers who can operate your phone on your behalf whilst they are dogwalking for example.

Might be worth a try if like me all you seem to catch are Pidgeys and Rattatas!

What else have you seen this week which has inspired you? 

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